Ulakbilge - Sosyal Bilimler Dergisi
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Cilt 9, Sayı 67  2021/12  (ISSN: 2148-0451, E-ISSN: )
Melike BAKAR FINDIKCI

NO Makale Adı
1640349785 EXAMINING OF SUSTAINABILITY AS AN AWARENESS VIA GRAPHIC DESIGN PRODUCTS

Along with technological developments, our habits in our daily life have changed and along with this, our lifestyle has also undergone some changes. In this sense, consumption rather than meeting physiological needs, enables us to be psychologically satisfied and to communicate with the outside world in this way. These days, when we are in the golden age of consumption, there is a backup of almost everything from the clothes we wear to the objects we use. However, the only thing that has vital importance / priority for us and that has no backup is our world. Our world suffers serious damage due to human and human activities. We need to act more consciously in order to renew our world, reduce our impact, improve our air, water and soil. Climate change, species losses, extraction of minerals, ocean plastics problems, fossil fuel use, waste, pollution are growing exponentially and their effects are being seen faster than expected. In this context, in order to meet the increasing needs and these needs, it is necessary to produce solutions that can be long-term and continuous, not instant. In order to cope with this great danger we are faced with, each individual, organizations and state must fulfill their responsibilities. Accordingly, sustainability practices in areas such as architecture, engineering, and design are of vital importance. In this case, it has become a necessity to focus not only on design but also on sustainable design. In order to live with less resources and in better conditions, a long-lasting sustainable design approach is required. In this research, first of all, what a graphic designer can do in the name of sustainability was focused on, then it was aimed to raise awareness by drawing attention to the designs produced in the field of graphic design by paying attention to sustainability, and it was aimed to develop the culture of sustainability. In the research, it has been seen that the graphic designer can contribute to sustainability by choosing materials that are sensitive to natüre and environment, from the design stage of the product to the process of meeting the consumer. For the designer, the other pillar of sustainability is the issue of informing, raising awareness and creating behavioral change. The designer uses graphic design products such as posters and magazine covers in order to raise awareness of sustainability in this designs.

Keywords: Graphic design, sustainable design, sustainability, packaging design