Ulakbilge - Sosyal Bilimler Dergisi
Cilt 8, Sayı 53  2020/10  (ISSN: 2148-0451, E-ISSN: )
Ebru Naz İNANÇ

NO Makale Adı

Since the concept of advertising has emerged, advertisements have been one of the most effective mass media that affect and shape our purchasing behavior. Although television commercials that have been going on for years have lost their former effects, they are still one of the most important tools of traditional advertising. With the development of technology day by day, digital advertising has become an important advertising tool today. With the fact that smartphones, tablets and computers became accessible to everyone, the rapid increase in the use of internet and the number of social media users led internet advertising to turn into a growing advertising environment. When we look at the internet and its benefits today, it has become an undeniable fact that it has completely changed our habits and has become an indispensable position in our lives. Even the television, which is one of the most widely used tools of traditional advertising channels, has narrowed its advertising area and started to cooperate with digital channels. The most important reason for the loss of popularity of traditional channels is that they use one way communication model. In digital channels, this situation disappears and an interactive communication is established with the target audience. This interaction creates a link between customers and the brand. It provides a great advantage for companies because the budgets of digital channels are very low compared to the budgets of traditional channels such as television, magazines, newspapers and billboards, and that digital channels directly reach the targeted audience.The aim of this research is to examine the differences between traditional advertising and digital advertising, analyze according to the advantages and disadvantages of which advertising medium is more effective in the choice of media, and reveal the differences in advertising

Keywords: Traditional advertising, digital advertising, social media