In the 21st century, mass media offers to target audience how to think them with the help of symbols and icons. The meaning given by the cinema and films re- interpreted by consuming individuals. In this article, “Belgisiz Marshrut” film will be analyzed. In this film, it analyzes the lives of passengers in the bus in terms of represented identity. Each individual in the bus represents a certain ideology and identity. “Belgisiz Marshrut” film’s screenplay is written and directed by Temirbek Birnazarov. The film describes post-Soviet Kyrgyzstan period when it enters to a new direction with unknown end after gaining independence. This film is one of the important films which show how the Soviet values and identity converted in to symbols. During study on “Belgisiz Marshrut” film created new identities and have been loaded a new meanings to existing identities in the minds of the people. Semiotic method is used to reveal these meanings.
Keywords: Ideology, Soviet Union, Kyrgyz Cinema, Semiotics